{"id":13012,"date":"2025-10-07T11:52:24","date_gmt":"2025-10-07T14:52:24","guid":{"rendered":"https:\/\/moderniza.me\/casadainformatica\/?p=13012"},"modified":"2026-10-07T06:52:25","modified_gmt":"2026-10-07T09:52:25","slug":"viniwin-cz-jak-ceska-potravinarska-komunita-reaguje-na-trzni-vyzvy","status":"publish","type":"post","link":"https:\/\/moderniza.me\/casadainformatica\/viniwin-cz-jak-ceska-potravinarska-komunita-reaguje-na-trzni-vyzvy\/","title":{"rendered":"Viniwin.cz: Jak \u010desk\u00e1 potravin\u00e1\u0159sk\u00e1 komunita reaguje na tr\u017en\u00ed v\u00fdzvy"},"content":{"rendered":"

\u010cesk\u00e1 potravin\u00e1\u0159sk\u00e1 pr\u016fmyslov\u00e1 sc\u00e9na se ned\u00e1vno stala ar\u00e9nou intenzivn\u00edho boje za tr\u017en\u00ed pozice. S rostouc\u00ed konkurenc\u00ed z mezin\u00e1rodn\u00edch \u0159et\u011bzc\u016f a lokalizovan\u00fdch obch\u016fdk\u016f se potravin\u00e1\u0159\u0161t\u00ed v\u00fdrobci a prodejci museli p\u0159izp\u016fsobit sv\u00e9 strategie. Vznik platformy winiwin.cz\/<\/a> ukazuje, jak n\u011bkter\u00e9 podniky \u0159e\u0161\u00ed v\u00fdzvy spojen\u00e9 s digitalizac\u00ed, transparentnost\u00ed a zvy\u0161ov\u00e1n\u00edm p\u0159\u00edjm\u016f. Tento \u010dl\u00e1nek se pod\u00edv\u00e1 na kl\u00ed\u010dov\u00e9 trendy, kter\u00e9 platforma viniwin.cz p\u0159edstavuje, a jak se ty\u010d\u00ed proti tradi\u010dn\u00edm model\u016fm prodeje potravin v \u010cesku.<\/p>\n

Trendy digitalizace v \u010desk\u00e9 potravin\u00e1\u0159sk\u00e9 ekonomice<\/h2>\n

V posledn\u00edch letech doch\u00e1z\u00ed k v\u00fdrazn\u00e9mu posunu od tradi\u010dn\u00edch obchodn\u00edch model\u016f k online prodeji. Podle anal\u00fdzy \u010cesk\u00e9 obchodn\u00ed inspekce z roku 2023 se po\u010det e-shop\u016f specializovan\u00fdch na potraviny v \u010cesku zv\u00fd\u0161il o 30 % oproti p\u0159edchoz\u00edmu roku. Platformy jako winiwin.cz nab\u00edz\u00ed nejen virtu\u00e1ln\u00ed prodej, ale tak\u00e9 virtu\u00e1ln\u00ed trhy, kde mohou mal\u00e9 v\u00fdrobce prod\u00e1vat p\u0159\u00edmo spot\u0159ebitel\u016fm. Tento model sni\u017euje z\u00e1vislost na velk\u00fdch distribu\u010dn\u00edch \u0159et\u011bzc\u00edch a umo\u017e\u0148uje men\u0161\u00edm firm\u00e1m dosahovat \u0161ir\u0161\u00edho publika.<\/p>\n

D\u016fle\u017eit\u00fdm prvkem je tak\u00e9 personalizace nab\u00eddek. Platformy vyu\u017e\u00edvaj\u00ed data o z\u00e1kazn\u00edc\u00edch, aby nab\u00edzely produkty, kter\u00e9 odpov\u00eddaj\u00ed jejich preferenc\u00edm. Nap\u0159\u00edklad winiwin.cz umo\u017e\u0148uje z\u00e1kazn\u00edk\u016fm filtrovat produkty podle vegetari\u00e1nsk\u00e9ho stravov\u00e1n\u00ed, alergi\u00ed nebo region\u00e1ln\u00edch specialit. To nejen zvy\u0161uje spokojenost, ale tak\u00e9 pom\u00e1h\u00e1 v\u00fdrobc\u016fm zlep\u0161ovat sv\u00e9 prodejn\u00ed strategie. Podle pr\u016fzkumu spole\u010dnosti Nielsen z roku 2022 je 68 % \u010desk\u00fdch spot\u0159ebitel\u016f ochotn\u00fdch zaplatit v\u00edce za produkty, kter\u00e9 odpov\u00eddaj\u00ed jejich osobn\u00edm hodnot\u00e1m.<\/p>\n

Transparence a d\u016fv\u011bra jako kl\u00ed\u010dov\u00fd faktor<\/h2>\n

V dob\u011b rostouc\u00edho z\u00e1jmu o ekologick\u00e9 a m\u00edstn\u00ed produkty se prodejci potravin museli zam\u011b\u0159it na transparentnost. Platformy jako winiwin.cz nab\u00edz\u00ed detaily o p\u016fvodu produkt\u016f, v\u010detn\u011b zem\u011bd\u011blsk\u00fdch metod a certifikac\u00ed. To pom\u00e1h\u00e1 spot\u0159ebitel\u016fm vybrat si produkty, kter\u00e9 odpov\u00eddaj\u00ed jejich etick\u00fdm hodnot\u00e1m. Podle studie Eurobarometru z roku 2021 v\u00edce ne\u017e 70 % \u010cech\u016f preferuje kupovat produkty od v\u00fdrobc\u016f, kte\u0159\u00ed sd\u00edlej\u00ed jejich n\u00e1zory na \u017eivotn\u00ed prost\u0159ed\u00ed.<\/p>\n

Winiwin.cz tak\u00e9 podporuje m\u00edstn\u00ed ekonomiku t\u00edm, \u017ee p\u0159ed\u00e1v\u00e1 \u010d\u00e1st p\u0159\u00edjm\u016f mal\u00fdm v\u00fdrobc\u016fm. Nap\u0159\u00edklad v roce 2023 platforma zajistila pro 120 m\u00edstn\u00edch producent\u016f p\u0159\u00edm\u00fd prodej p\u0159es sv\u00e9 port\u00e1ly, co\u017e jim umo\u017enilo zv\u00fd\u0161it p\u0159\u00edjmy o pr\u016fm\u011brn\u011b 25 %. Tento model nejen pom\u00e1h\u00e1 udr\u017eovat tradi\u010dn\u00ed \u0159emesla, ale tak\u00e9 sni\u017euje z\u00e1vislost na velk\u00fdch distribu\u010dn\u00edch kan\u00e1lech.<\/p>\n

    \n
  • V roce 2023 vzrostl po\u010det e-shop\u016f specializovan\u00fdch na potraviny v \u010cesku o 30 %.<\/li>\n
  • 68 % \u010desk\u00fdch spot\u0159ebitel\u016f je ochotn\u00fdch zaplatit v\u00edce za produkty odpov\u00eddaj\u00edc\u00ed jejich osobn\u00edm hodnot\u00e1m.<\/li>\n
  • Winiwin.cz umo\u017e\u0148uje z\u00e1kazn\u00edk\u016fm filtrovat produkty podle vegetari\u00e1nsk\u00e9ho stravov\u00e1n\u00ed, alergi\u00ed a region\u00e1ln\u00edch specialit.<\/li>\n
  • Platforma zajistila pro 120 m\u00edstn\u00edch producent\u016f p\u0159\u00edm\u00fd prodej, co\u017e jim p\u0159ineslo zv\u00fd\u0161en\u00ed p\u0159\u00edjm\u016f o 25 %.<\/li>\n
  • Podle pr\u016fzkumu Nielsen z roku 2022 je d\u016fle\u017eit\u00fdm faktorem pro spot\u0159ebitele kvalita a p\u016fvod produkt\u016f.<\/li>\n<\/ul>\n

    N\u00e1rody a trendy, kter\u00e9 platforma viniwin.cz ovliv\u0148uje<\/h2>\n

    Winiwin.cz nejen\u017ee pom\u00e1h\u00e1 \u010desk\u00fdm v\u00fdrobc\u016fm, ale tak\u00e9 inspirov\u00e1no trendy z jin\u00fdch zem\u00ed. Nap\u0159\u00edklad model “farm-to-table” (zem\u011b k stolu), kter\u00fd se roz\u0161\u00ed\u0159il v USA a Evrop\u011b, se za\u010d\u00edn\u00e1 p\u0159en\u00e1\u0161et i do \u010ceska. Platforma umo\u017e\u0148uje z\u00e1kazn\u00edk\u016fm nakupovat produkty p\u0159\u00edmo od zem\u011bd\u011blc\u016f, co\u017e sni\u017euje ekologick\u00fd stop, kter\u00fd maj\u00ed potraviny. V roce 2022 se v \u010cesku uskute\u010dnilo v\u00edce ne\u017e 500 akc\u00ed pod n\u00e1zvem “M\u00edstn\u00ed potraviny na trhu”, kde se prod\u00e1valy produkty p\u0159\u00edmo od v\u00fdrobc\u016f.<\/p>\n

    Dal\u0161\u00edm trendem je tak\u00e9 zvy\u0161ov\u00e1n\u00ed d\u016frazu na udr\u017eitelnost. Winiwin.cz nab\u00edz\u00ed mo\u017enost nakupovat produkty s certifikac\u00ed ekologick\u00e9ho zem\u011bd\u011blstv\u00ed, recyklovan\u00fdch obal\u016f nebo bez plastu. Podle studie spole\u010dnosti Greenpeace z roku 2021 je 82 % \u010cech\u016f ochotn\u00fdch zaplatit v\u00edce za produkty, kter\u00e9 jsou udr\u017eiteln\u00e9 a ekologick\u00e9. Platforma t\u00edmto zp\u016fsobem pom\u00e1h\u00e1 nejen spot\u0159ebitel\u016fm, ale tak\u00e9 podporuje v\u00fdvoj zelen\u00e9ho hospod\u00e1\u0159stv\u00ed.<\/p>\n

    V\u00fdzvy a budoucnost pro \u010deskou potravin\u00e1\u0159skou ekonomiku<\/h2>\n

    I kdy\u017e digitalizace a transparentnost p\u0159in\u00e1\u0161ej\u00ed nov\u00e9 p\u0159\u00edle\u017eitosti, potravin\u00e1\u0159sk\u00e1 pr\u016fmyslov\u00e1 sc\u00e9na v \u010cesku st\u00e1le \u010del\u00ed n\u011bkolika v\u00fdzv\u00e1m. Mezi nejd\u016fle\u017eit\u011bj\u0161\u00ed pat\u0159\u00ed konkurence velk\u00fdch mezin\u00e1rodn\u00edch \u0159et\u011bzc\u016f, jako je Tesco, Carrefour nebo Amazon Fresh, kter\u00e9 nab\u00edzej\u00ed \u0161irokou \u0161k\u00e1lu produkt\u016f za n\u00edzk\u00e9 ceny. Podle \u00fadaj\u016f \u010cesk\u00e9ho statistick\u00e9ho \u00fa\u0159adu \u010din\u00ed tr\u017en\u00ed pod\u00edl t\u011bchto \u0159et\u011bzc\u016f v\u00edce ne\u017e 40 % celkov\u00e9ho obratu v potravin\u00e1\u0159sk\u00e9m obchodu.<\/p>\n

    Dal\u0161\u00ed v\u00fdzvou je tak\u00e9 nedostatek kvalifikovan\u00fdch pracovn\u00edk\u016f. V posledn\u00edch letech doch\u00e1z\u00ed k odchodu \u0159emesln\u00edk\u016f a zem\u011bd\u011blc\u016f z oboru, co\u017e m\u016f\u017ee v\u00e9st k nedostatku kvalitn\u00edch produkt\u016f a slu\u017eeb. Platformy jako winiwin.cz mohou pomoci \u0159e\u0161it tento probl\u00e9m t\u00edm, \u017ee nab\u00edzej\u00ed mo\u017enosti vzd\u011bl\u00e1v\u00e1n\u00ed a podporuj\u00ed mlad\u00e9 generace v zem\u011bd\u011blstv\u00ed. Nap\u0159\u00edklad winiwin.cz organizuje pravideln\u00e9 webin\u00e1\u0159e, kde se mluv\u00ed o nov\u00fdch trendech v zem\u011bd\u011blstv\u00ed a potravin\u00e1\u0159sk\u00e9m pr\u016fmyslu.<\/p>\n","protected":false},"excerpt":{"rendered":"

    \u010cesk\u00e1 potravin\u00e1\u0159sk\u00e1 pr\u016fmyslov\u00e1 sc\u00e9na se ned\u00e1vno stala ar\u00e9nou intenzivn\u00edho boje za tr\u017en\u00ed pozice. S rostouc\u00ed konkurenc\u00ed z mezin\u00e1rodn\u00edch \u0159et\u011bzc\u016f a lokalizovan\u00fdch obch\u016fdk\u016f se potravin\u00e1\u0159\u0161t\u00ed v\u00fdrobci a prodejci museli p\u0159izp\u016fsobit sv\u00e9 strategie. Vznik platformy winiwin.cz\/ ukazuje, jak n\u011bkter\u00e9 podniky \u0159e\u0161\u00ed v\u00fdzvy spojen\u00e9 s digitalizac\u00ed, transparentnost\u00ed a zvy\u0161ov\u00e1n\u00edm p\u0159\u00edjm\u016f. Tento \u010dl\u00e1nek se… <\/p>\n","protected":false},"author":711,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"jetpack_featured_media_url":"","yoast_head":"\nViniwin.cz: Jak \u010desk\u00e1 potravin\u00e1\u0159sk\u00e1 komunita reaguje na tr\u017en\u00ed v\u00fdzvy - Casa da Inform\u00e1tica<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/moderniza.me\/casadainformatica\/viniwin-cz-jak-ceska-potravinarska-komunita-reaguje-na-trzni-vyzvy\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Viniwin.cz: Jak \u010desk\u00e1 potravin\u00e1\u0159sk\u00e1 komunita reaguje na tr\u017en\u00ed v\u00fdzvy - Casa da Inform\u00e1tica\" \/>\n<meta property=\"og:description\" content=\"\u010cesk\u00e1 potravin\u00e1\u0159sk\u00e1 pr\u016fmyslov\u00e1 sc\u00e9na se ned\u00e1vno stala ar\u00e9nou intenzivn\u00edho boje za tr\u017en\u00ed pozice. S rostouc\u00ed konkurenc\u00ed z mezin\u00e1rodn\u00edch \u0159et\u011bzc\u016f a lokalizovan\u00fdch obch\u016fdk\u016f se potravin\u00e1\u0159\u0161t\u00ed v\u00fdrobci a prodejci museli p\u0159izp\u016fsobit sv\u00e9 strategie. Vznik platformy winiwin.cz\/ ukazuje, jak n\u011bkter\u00e9 podniky \u0159e\u0161\u00ed v\u00fdzvy spojen\u00e9 s digitalizac\u00ed, transparentnost\u00ed a zvy\u0161ov\u00e1n\u00edm p\u0159\u00edjm\u016f. 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